Burberry Introduces ‘Her’, The New Fragrance for Women

Cara Delevingne is captured by Jurgen Teller in a series of candid images around her home town of London and recorded her own rendition of ‘Maybe it’s because I’m a Londoner’, a song dedicated to the city she loves, as the campaign’s accompanying soundtrack.

Her Eau de Parfum is a vibrant, fruity and floral fragrance created by master perfumer Francis Kurkdjian. It opens with a burst of red and dark berries, featuring floral notes of jasmine and violet at the heart, with a base of dry amber and musk.

Top notes: Red and dark berries – blackcurrant, blueberry and raspberry

Heart notes: Jasmine and violet

Base notes: Dry amber and musk

“Her Eau de Parfum by Burberry is unique because it is a memorable signature. To achieve that, you need a strong accord, an olfactive story that translates your vision. The combination of these sunburst berries and British spirit blended with the ambery musky accord brings this unique signature. You can immediately recognize when someone is wearing it. It’s a signature scent.” Francis Kurkdjian

The new bottle is inspired by the archival design of Burberry’s first fragrance, ‘Burberrys for Men’, which launched in 1981. Made from smooth curved glass, the bottle can be personalized with engraved initials on a gold charm around its neck.

www.Burberry.com

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