Levi’s® have announced the launch of its collaboration with award winning musician and actor, Justin Timberlake. Together they are launching the Levi’s® x Justin Timberlake Fresh Leaves collection, a modern take on iconic Levi’s® pieces inspired by Justin’s love of music. The collection will be sold worldwide at select Levi’s® stores and on Levi.com.
Photos Courtesy of Levi’s®
The name “Fresh Leaves” derives from the concept of Timberlake making his own mark and offering a fresh spin on timeless pieces. He worked with the Levi’s® Design team to reinvent some of the brand’s most iconic pieces in unexpected ways, resulting in classics with a twist.
“Clothes are as important to a musician’s creative process and performance as the music itself. This Levi’s® collection is my attempt to share some of my experiences with fans,” said Timberlake.
The capsule collection is all rooted in quality craftmanship and premium fabrics. Key pieces include a new addition to the Levi’s® fit portfolio- the 501® Slim Taper- inspired by how Justin wears his 501® jeans.
Timberlake first partnered with Levi’s® when he was asked to customize the Levi’s® Trucker Jacket for the 50th anniversary of the jacket. The partnership evolved as Levi’s® celebrated the launch of his tour by creating pieces for his pop up in NY and then provided custom pieces for the tour itself.